Zone’s Mark Sylvester handpicks and shares the five best news stories on digital trends, experiences and technologies… 1. Pride? Proceed with caution As the LGBTQ+ community begins to celebrate Pride Month, retailers have been warned about simply jumping on the rainbow bandwagon. A survey by data and analytics company GlobalData has discovered that while younger…

Zone’s Mark Sylvester handpicks and shares the five best news stories on digital trends, experiences and technologies… 1. Digital must drive your office culture There was a time when offices buzzed with chat, loud phone calls, and only slightly essential sprints to the printer. However, in the post-pandemic era, and up to our ears in hybrid working…

Zone’s Mark Sylvester handpicks and shares the five best news stories on digital trends, experiences and technologies… 1. Mind the social media race gap Social media may be at the cutting edge of our digital culture, but it appears that it’s still lagging when it comes to race equality. …

Zone’s Mark Sylvester handpicks and shares the five best news stories on digital trends, experiences and technologies… 1. Ease and privacy the key to e-commerce While online shopping provides plenty of opportunities for brands, it also has a high bar for consumer satisfaction. The E-commerce Relevance report by AI (Artificial Intelligence) platform Coveo reveals that most consumers expect…

Zone’s Mark Sylvester handpicks and shares the five best news stories on digital trends, experiences and technologies… 1. Keeping NHS patients app-y Under normal circumstances, the strain on the UK’s NHS is immense. Throw in a global pandemic and the chances of hearing ‘the doctor will see you’ anytime soon are slim. Covid-19 left the…

Zone’s Mark Sylvester handpicks and shares the five best news stories on digital trends, experiences and technologies… 1. Reality is getting a makeover Beauty is about to prove it’s way more than skin deep as some of the world’s biggest beauty brands put their game faces on for the first-ever Metaverse Beauty Week. Scheduled for June…

Zone’s Lead Content Designer, Turi Henderson-Palmer, provides five actionable tips to make your digital usage greener while achieving business and sustainability goals. Not to put too fine a point on it, but as the world continues to focus on digital solutions as the only solution, we’re increasing our energy consumption…

Zone’s Mark Sylvester handpicks and shares the five best news stories on digital trends, experiences and technologies… 1. The new masters of the Metaverse While many of us are still deciding the most rewarding way to dive into the Metaverse, consumer goods companies are forging a path through its next-gen tech. …

Zone’s Mark Sylvester handpicks and shares the five best news stories on digital trends, experiences and technologies… 1. The UK’s future as a digital superpower When it comes to ambitions, they don’t come bigger than one near the top of the UK Government’s to-do list; guarantee growth and prosperity, and the UK will be put at the leading-edge…