Friday Five: Making the most of the Metaverse

3 min readJul 28, 2023

Zone’s Mark Sylvester handpicks and shares the five best news stories on digital trends, experiences and technologies…

1. Making the most of the Metaverse

While the Metaverse can offer unique and immersive experiences to consumers, those consumers are still slow to take up a virtual or augmented reality check. A recent survey revealed that 91% of those aware of it have never made a purchase in the Metaverse.

It appears that, as with much new tech, consumers are taking their time to be ready for it. The answer for brands may be simple, get your Metaverse strategy in place and ready for when the time is ripe.

2. The (near) future belongs to Gen Z

A quiet revolution is happening as the first wave of digitally native Gen Z’ers begin to take over the e-commerce market — and these guys do things differently. They are the first generation to have never known an analogue age.

For them, smartphones and omni-channels are a way of life, along with shorter attention spans and demands for convenience and brand values. And with £113bn spending power in their back pockets, brands must sit up and listen to their unique preferences.

3. The appy way to mental health

The mental health crisis is growing, with the latest available figures estimating it cost $5 trillion globally in 2019. There is already plenty of online help, but nothing that can come to someone’s aid in a crisis.

That’s why UK start-up Wangie is creating an app that combines clinical therapy and peer support, allowing the ability to connect with an on-call therapist as easily as calling an Uber. It’s a big step in helping protect our minds and our economies’ pockets.

4. Are we ready for the electric switch?

With the 2030 deadline looming for an end to petrol and diesel-driven cars, it’s a simple fact that electric vehicles are the way forward. However, there remain some serious bumps in the road to a quieter, cleaner and greener tomorrow.

So, what are the truths about eye-watering expensive EVs, unreliable tech, unsuitable ranges, and a dearth of charging points? And what does it mean for the UK’s existing motor industry?

5. Calling the internet of medical things

There are few areas in which the Internet of Things (IoT) is having a bigger impact than in healthcare. The last few years have seen a massive move towards e-health, from health and well-being wearables to medication management and automated emergency response systems.

So, are cloud-based solutions the answer to increased access and accuracy, better service, and cost-effectiveness?




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