Zone’s Mark Sylvester handpicks and shares the five best news stories on digital trends, experiences and technologies… 1. Making the most of the Metaverse While the Metaverse can offer unique and immersive experiences to consumers, those consumers are still slow to take up a virtual or augmented reality check. A recent survey revealed that 91% of those…

Zone’s Mark Sylvester handpicks and shares the five best news stories on digital trends, experiences and technologies… 1. Tech driving public sector sustainability From the national government to local authorities, the UK’s public sector is a vast landscape where tech teams are leading the charge for a greener future. As the sector strives towards meeting the…

Zone’s Mark Sylvester handpicks and shares the five best news stories on digital trends, experiences and technologies… 1. Plugging the sustainability skills gap Brands may be racing to embrace sustainability like a long-lost friend, but there’s still a lack of suitable skills to put those intentions into practice. That’s why Microsoft believes its Sustainability Academy is…

Zone’s Mark Sylvester handpicks and shares the five best news stories on digital trends, experiences and technologies… 1. Putting Europe on the big tech map There’s no doubt that Europe is a hotbed of innovative tech talent. So, why has this side of the Atlantic never produced the stellar giants to rival Silicon Valley? It’s a question close…

Zone’s Rianna Mitchell handpicks and shares the five best news stories on digital trends, experiences and technologies… 1. Overwhelmed by wine choices? It may not be able to taste or smell, but a free app called Sippd — which launched in the US in 2021 — is helping people pick decent bottles of wine at…

Zone’s Mark Sylvester handpicks and shares the five best news stories on digital trends, experiences and technologies… 1. Taking the heat out of air con With a world grilled by climate change, keeping things cool is crucial. From preserving food to saving lives by stopping people from overheating, air con is king. However, with A/C units selling like…

Zone’s Mark Sylvester handpicks and shares the five best news stories on digital trends, experiences and technologies… 1. Putting Gen Z in their workplace Many changes are affecting the workplace right now, and not least is the surge in Gen Z employees who come with their own collection of challenges. Those born between 1997 and 2012 often…

Zone’s Mark Sylvester handpicks and shares the five best news stories on digital trends, experiences and technologies… 1. Why brands can’t give up the ghost It only takes a handful of negative experiences for consumers to abandon brands without so much as a ‘goodbye’. These days, rather than complain, a customer is likely to ‘ghost’ the brand and…

Zone’s Mark Sylvester handpicks and shares the five best news stories on digital trends, experiences and technologies… 1. Pride? Proceed with caution As the LGBTQ+ community begins to celebrate Pride Month, retailers have been warned about simply jumping on the rainbow bandwagon. A survey by data and analytics company GlobalData has discovered that while younger…