Reporting Analytics: where’s the value?

  • Collaborative planning
  • Concise report creation
  • Clear insight narration

Collaborative planning

Value mapping visual
Measurement framework example
Feedback loop example

Concise report creation

Clear insight narration

  1. Situation — Where we are (e.g. we have seen a 40% increase in meaningful visits this week from newly targeted search terms)
  2. So what? — What does this mean to the audience (e.g. this means we are on a positive path to sustaining meaningful engagement)
  3. Suggested next action — What do we do next (e.g. we will continue to monitor these search terms to ensure this is effect is long term)

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