How can a design approach help you to demonstrate ROI in a dynamic landscape?

Design has always been a catalyst for change. If we can learn anything from the current situation, it’s that we need to be able to adapt quickly in order to thrive.

As the nation gets to grips with the spread of Covid-19, the spotlight is being shone on existing business problems as well as uncovering new issues to be solved. Design thinking allows old and new challenges to be explored through a new lens.

Two of our experience directors, Angela Boodoo and Gautama Payment, recently hosted a webinar where they delved into how design supports a framework for change. They uncovered how a design approach allows you to develop, deliver and demonstrate value in an ever-changing business landscape, providing examples of how businesses large and small have been able to use design to solve problems in a purposeful way.

Please see below the recording of the session which was created for business leaders who are focused on leading strategic change within their organisation.

What you will learn

• Discover how to align your product or service innovation strategies to deliver clear business outcomes
• Learn how to integrate “change” as part of business as usual
• Understand how to apply design principles to create effective business process and employee experiences

Our speakers

Angela Boodoo

Angela is an Experience Design Director at Zone. She has worked with some of the world’s largest enterprise businesses including IBM, eBay and Amazon and has won numerous industry design awards in that time. Angela has a laser-focus on helping clients transform their products and services by developing competitive strategies informed by data and actionable research insights and delivered through collaborative design practice.

Gautama Payment

Gautama is an Experience Design Director at Zone who is keenly interested in the intersection of Strategy, Design, Business and Technology as experienced by people. He brings extensive and wide-ranging expertise to connect business intent with real human needs and generate mutual high value-gains. His work has guided organisations that include The FA, M&S and Discover Financial Services to rapidly unpack opportunities, validate and learn their way to realise smart and innovative solutions.