Friday Five: Twitter redesigns and tennis-loving AIs

1. Twitter redesign scratches seven-year itch

As you may have noticed, Twitter rolled out its first desktop redesign in seven years this week. There aren’t a lot of drastic updates — no, there’s still no edit button — but there are more customisation options, some visual tweaks and a rearranged navigation experience, including a new Explore page.

2. Tennis-appreciating AI is a smash hit

IBM unveiled its latest technology at Wimbledon earlier this month — a tennis-loving AI that can pick out the exciting moments from a match and edit them into a highlights package, ready to be pushed online as soon as the players leave the court. It does this by calculating excitement, based on factors such as the roar of the crowd, fist-pumping celebrations and analysing game statistics.

3. Facebook forced to tackle ad scammers

It may have taken a defamation lawsuit to kick them into action, but Facebook has now launched a tool for UK users to report ads they suspect of being scams. Consumer champion Martin Lewis had announced his intention to sue Facebook after becoming exasperated by the number of fake ads on social media using his image to trick users into parting with their cash.

4. Minecraft Earth set to be an AR building block

There’s no doubt that augmented reality is now mainstream — witness the popularity of Snapchat lenses and Facebook’s Spark, not to mention Pokémon Go — but Zone’s creative strategic director, Matt Weiner, thinks AR is about to become an invaluable marketing tool thanks to Minecraft Earth.

5. Inclusive emojis get the big reveal

It was World Emoji Day on Wednesday, and whether you’ve always been an enthusiast or are a slightly reluctant emojier (not strictly speaking a word, but give it time) there are few among us who haven’t used a 🙂or 😂 in dispatches. To celebrate the day, Apple and Android provided a look at a selection of new designs, including a wheelchair user, people with walking sticks and a hearing aid.

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