Friday Five: Twitter co-founder Jack Dorsey flies the nest

1. Twitter co-founder Dorsey flies the nest

Twitter co-founder Jack Dorsey is stepping down as chief executive of the company. He will be replaced by the current chief technical officer, Parag Agrawal. Dorsey, who co-founded Twitter in 2006, has been serving as chief executive of both Twitter and payment firm Square but is leaving the social media giant altogether.

2. Tesco brand platform built on Clubcard data

Tesco is launching a media and insights platform, opening up the wealth of customer data it collects through Clubcard and in-store insights to brands and agencies. The platform is designed to help suppliers and their agencies better understand changing consumer needs and develop more targeted and relevant ways to serve customers.

3. Pret trials loyalty scheme for subscribers

Sandwich chain Pret a Manger has introduced a customer loyalty programme designed to encourage repeat custom through the lure of free coffees, cookies and other treats. Pret coffee subscribers are being given advance access to the trial Pret Perks programme, ahead of its release to the general public next year.

4. Content optimisation or content catastrophe?

Content is integral to how the customer experience is shaped, and brands will win by creating superior experiences for both their employees and for their target audiences. The foundation of such experiences will be relevant, engaging content optimised for effectiveness by use of data-driven insights and technology.

5. Apple names its 2021 App Store winners

Apple has named its 2021 App Store award winners, recognising 15 apps and games from around the world that exemplify exceptional quality, innovative technology, creative design and positive cultural impact. The iPhone app of the year is Toca Life World (pictured), a kids’ world-building game.



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