Friday Five: Mindset and culture are key to cultivating customer relationships

1. Mindset and culture are key to cultivating customer relationships

Customer-centricity is no longer just about understanding the customer through data or joining up channels. Mindset and culture now rule supreme if you want to build a trusting and fruitful relationship with your customers, and your chosen success metrics must fall in line too. This is according to marketing bigwigs at our recent DX Summit, in partnership with the Festival of Marketing.

2. Elon Musk is now Twitter’s biggest shareholder

Twitter shares soared by more than 27% in New York trading on Monday. And it’s all down to Elon Musk. According to a US securities filing, the Tesla chief executive has now taken a 9.2% stake, making him the largest shareholder in the company, with more than four times the 2.25% holding of Twitter founder Jack Dorsey.

3. 3D printing robots take over Selfridges

Selfridges newest pop-up store will feature 3D printing robots. Not a sentence I expect to write — but according to the department store, the pop-up, called Supermarket, will have the robots creating everything from “juicy plant-based steaks to lightweight handbags and recycled plastic furniture on demand.”

4. One in five UK adults own cryptocurrency

Do you own crypto? A new report by cryptocurrency platform Gemini, the 2022 Global State of Crypto Report, claims nearly one in five of us in the UK do, with our ownership levels now jostling with the likes of other European countries, such as Germany and Ireland. The pandemic is a likely lever, with almost half (45%) buying it in the last year. And if you’re wondering who these crypto owners are — the report found the average cryptocurrency investor was aged 36, with London holding the highest crypto ownership at 23%.

5. TikTok giving agencies chance to become TikTok experts

TikTok is difficult to ignore these days — but how can your agency cut through the noise? Wonder no more, as TikTok have announced the launch of a new Creative Agency Partnerships (CAP) University program, to help creative agencies become TikTok experts.



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