Friday Five: Met Office to build climate supercomputer

Zone’s Ross Basham handpicks and shares the five best new stories on digital trends, experiences and technologies…

1. Met Office to build climate supercomputer

The Met Office is working with Microsoft to build a weather forecasting supercomputer that will provide a better understanding of climate change. It is expected to be one of the top 25 supercomputers in the world when it is up and running in the summer of 2022, and Microsoft will update it as computing improves.

2. TikTok hit with child privacy legal action

TikTok is facing a legal claim worth billions saying that it illegally collected and used children’s data. The claim is from Anne Longfield, former children’s commissioner for England, and alleges TikTok collects “an enormous amount of private and personal information,” including users’ date of birth, email address and phone number.

3. Amazon opens hair salon to test AR features

Are there any sectors Amazon doesn’t want to get its incredibly rich mitts on? It would appear not, with the imminent launch of Amazon Salon, the retailer’s first hair salon. The venue, in Spitalfields, east London, will have an AR mirror showing clients different colours and styles before treatments, and magazines loaded on to tablets.

4. Instagram lets users filter abusive messages

Instagram has announced the launch of a tool to enable users to automatically filter out abusive direct messages from those they do not follow on the platform. The move comes after a number of footballers spoke out about receiving racist and sexist abuse. DMs containing offensive words or emojis will be removed from view.

5. Festival of Marketing hosts: DX Summit

Delivering exceptional customer experience requires a deep understanding of the most valuable experiences along the customer journey and collaboration across the organisation. But why are some businesses still failing to implement CX strategies that make a difference — both to their employees and their customers?

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