Friday Five: Malicious apps — not just for phones
Zone’s Turi Henderson-Palmer handpicks and shares the five best new stories on digital trends, experiences and technologies…
1. Malicious apps: not just for phones
A new report from the UK’s National Cyber Security Centre (NCSC) warns of the threats posed my malicious apps, which are now infecting more than just smartphones — anything from laptops and game consoles to smart TVs and smart speakers can download them unwittingly.
Because of this growing problem, the NCSC supports the government’s proposals for stores to institute minimum security and privacy requirements that would make it easier to find and fix security flaws.
2. The Very Group tries True Fit on for size
The Very Group and True Fit are teaming up to use AI-powered machine learning and personal preferences to help shoppers find their perfect fit and reduce sizing-related returns. This partnership is Very’s latest investment toward enhancing its digital customer experience, which includes transforming its ecommerce platform.
3. Buy now, pay later, check credit score
Klarna, a major player in the unregulated buy now pay later (BNPL) arena will begin reporting UK customer purchases made through their system to credit agencies next month.
The aim is to reduce the risk of UK consumers taking on unnecessary debts following criticism from MPs, and to get ahead of regulations that have yet to be determined.
4. Turning greenwashing into lemonade
Rather than letting a recent reprimand from the Advertising Standards Authority (ASA) keep them down, Innocent Drinks wants to turn that experience around to work with brands, NGOs and advertising bodies to support businesses in communicating their sustainability commitments and goals clearly and effectively.
Innocent’s CMO is hopeful that this cooperation will create the environment brands need to build sustainability into their products and feel comfortable talking about it.
5. Not the Android that Amazon was looking for
As has long been the case with their iOS shopping app, Amazon has stopped allowing customers to download digital content — such as e-books — through its Android app due to changes in Google Store commission policies (it’s now 30% for companies turning over $1m a year).
Instead, shoppers are being redirected to their website or Kindle for purchases.