Friday Five: Flawless fitting with Savage X Fenty

3 min readMar 3


Zone’s Rianna Mitchell handpicks and shares the five best news stories on digital trends, experiences and technologies…

1. Flawless fitting with Savage X Fenty

Rihanna’s Savage X Fenty has partnered with start-up FIT:MATCH to launch a new iteration of Fit Xperience, an in-store digital fitting room tool. Using Intel RealSense and OpenVINO technology, the AR-powered device scans customers’ bodies and provides product recommendations that best match their body shape within seconds.

Fit Xperience helps create a seamless, positive, and more accurate shopping experience that provides greater customer satisfaction. Co-Presidents of Savage X Fenty said, “we’ve received overwhelmingly positive feedback about individuals feeling confident as they shop our products in store.”

2. AI helps fight ocean plastic problem

Environmental charity The Ocean Cleanup uses artificial intelligence (AI) to target the world’s largest area of accumulated ocean plastic. The foundation deploys AI-powered cameras to continuously scan the ocean’s surface for plastic and calibrate the team’s computer models, helping them target the Pacific area’s hotspots.

Using a u-shaped net-like barrier that is pulled through patches of rubbish by boats, the system has so far rid almost 200,000 kilograms of ocean plastic. The Ocean Cleanup hopes that rolling out 10 of these larger systems could clean up to 80% of the North Pacific’s plastic debris by 2023.

3. Telltale ChatGPT can’t keep secrets

Walmart has joined firms including Amazon and Microsoft in warning its staff about the dangers of AI systems. In a leaked memo, the retail giant urged workers not to disclose confidential, financial or customer-related information to ChatGPT after noticing activity that presented a risk to the company.

In the aftermath, Walmart developed strict internal usage guidelines around AI to allow employees to use it but with extra caution. Staff have been instructed to avoid inputting information related to financial and strategic data, customers’ personal details, and business processes and policies.

4. An unheard Metaverse application

The Metaverse is becoming the future of the internet, as real as the physical world and rooted in modern society. But how would you define the Metaverse? With various definitions and perspectives, many tech giants and experts agree that the Metaverse is a complex concept to unravel.

Mika Tasich, Technical Director at Zone, takes a deep dive into defining this virtual world and shares his perspective to provide more clarity on what the Metaverse is and what it means for the future. Read the full article here.

5. It’s time for Rising Stars to shine

Women in Digital — a Zone initiative championing diversity and inclusion in the digital industry — has become a supporting partner for WeAreTheCity’s 2023 Top 100 Rising Star Awards. The awards scheme is the first to focus on the UK’s female talent pipeline below management level, promoting their achievements and supporting their careers.

By highlighting the accolades of these women, WeAreTheCity actively encourages organisations and business leaders to invest in and recognise these women as leaders of tomorrow and individual contributors to their respective industries. For those interested in putting forward a ‘Rising Star’, nominations are now open.




We write about customer experience, employee experience, design, content & technology to share our knowledge with the wider community.