Friday Five: Cyber-flashing added to Online Harms Bill
Zone’s Ross Basham handpicks and shares the five best new stories on digital trends, experiences and technologies…
1. Cyber-flashing added to Online Harms Bill
Measures to criminalise cyber-flashing and give a right to appeal against the removal of social media posts are among changes the government has proposed to its Online Harms Bill. The bill, originally proposed in 2019, also seeks to tackle access to harmful material online, and was introduced to parliament on Thursday.
It would give Ofcom the power to fine firms or block access to sites that fail to comply with the new rules. Social media companies will be required to assess risks of the types of legal harms against adults which could arise on their services, and will have to set out how they will deal with them — and enforce these terms consistently.
2. Maersk signs up to Amazon’s climate pledge
Maersk, the largest logistics firm in the world, has become the first shipping company to sign up to Amazon’s Climate Pledge. The company joins 100 new signatories to the programme, announced by the ecommerce giant this week. The Amazon Climate Pledge was launched in 2019 and some 312 organisations have signed up.
The commitment by those who sign up is to meet the needs of the Paris Agreement on climate change 10 years early and to achieve net-zero carbon by 2040. As well as reducing all of its direct and indirect emissions across its entire business by 2040, Maersk has committed to expanding its sustainable customer offerings.
3. Netflix testing extra fee for account sharing
Netflix will begin testing a new, opt-in feature that will prompt subscribers to pay extra if sharing the service with people outside their own household. The feature, to be tested initially in Chile, Costa Rica and Peru, will allow households to add up to two sub accounts for a lower fee than the cost of the full-priced Netflix service.
In earlier years, Netflix had turned a blind eye to the common practice of users sharing their Netflix accounts with other friends and family outside their household. But amid the challenge of continuing to grow subscribers and revenues in the face of increased competition, Netflix has clearly spotted a new revenue stream.
4. Investing in EX to generate positive results
There’s no denying that travel brands have had a turbulent pandemic. But while the unpredictability of Covid persists alongside inflation, which has hit many UK households hard, consumer travel confidence is on the rise and travel brands have reason to be more optimistic about the future.
Patti Alderman, AVP digital experience at Zone and Cognizant Digital Experience, has written a guest post for travel tech site Travolution on why it’s more important than ever to build trust with consumers and employees. And the first step to doing that is to build a brand purpose and invest in employee experience.
5. Using video games to treat health conditions
Video games catch a lot of flack from critics who say the medium can be harmful to players. But the science on that claim is murky, at best. Now, one of the video game industry’s veteran executives is teaming up with a medical device expert to make games that are specifically designed to help treat health conditions.
DeepWell Digital Therapeutics, co-founded by Mike Wilson of indie game developer Devolver Digital, plans to make video games that both entertain and provide treatment for a variety of issues including mental health, one of the biggest areas of concern for health professionals, especially among children and teens.