Delivering impact in your presentation

Zone delivery manager Charlie Booth gives tips and tricks on how to engage your audience …


For any presentation to work effectively, prerequisites and research must be undertaken to ensure it is valid and that benefits can be realised. The first question is ‘should I present?’

Audience analysis

  • Counter the information overload and stress by keeping the presentation light-hearted and interactive.

Structure and content

A good presentation must tell a story that flows with a beginning, middle and end in a logical order.

Delivery techniques

Crunch time! The previous topics we have gone through are crucial in setting you up for success, but it does not guarantee it. Everything now rests on the delivery of your presentation. It’s time to perform.


Delivery Techniques

  • Pace — Ensure you are not speaking too slowly/quickly. Talking at an accelerated rate is more common due to nerves/excitement — actively attempting to speak slowly can compensate for this
  • Volume — Speak at an appropriate volume for the venue you are in
  • Language — Adjust your language to tailor your audience, eg a best man’s speech would be very different to presenting financials to the CEO (you would hope!)
  • Eye contact — Humanises presentations and helps create a bond between you and your listener, resulting in higher engagement
  • Pauses — Putting in pauses not only helps the listener digest info, it also provides massive impact when applied correctly
  • Metaphors — Help bring stories to life. If your presentation is very technical, a metaphor can help some less technical people relate and understand you better
  • Rapport — Build trust and a connection with your listener
  • Control — Demonstrate control in your presentation, for example stating that questions are for the end only, or ensuring that timeboxed events are adhered to
  • Empathy — Show empathy with your audience. If a question is asked that gives a different point of view, don’t shut them down, show empathy and understanding
  • Engagement — Making the audience feel part of the presentation. eg ask a question to the group
  • Adapt — The ability to adapt and change if things aren’t going to plan. For example, you may notice your audience energy levels are low, perhaps throw in a question or task for them to raise energy

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