Zone’s senior delivery manager Bethan Broadbent reflects on how a ‘one team’ approach helped us bring ZENB to the UK market during these unprecedented times…

In June 2020, right in the midst of the Covid-19 pandemic, Zone helped to launch a new brand, ZENB, to the UK market.

ZENB is an exciting food brand which is focused on moving food culture forward by developing plant-powered products. It is also passionate about helping to raise awareness of food waste and inspire change within the food system. …


Zone’s Ross Basham handpicks and shares the five best new stories on digital trends, experiences and technologies…

1. Apple announces new features and big profits

Apple has announced its new iOS 14.5 update for iPhone and iPad, with most headlines focusing on the new App Tracking Transparency function. This means users will have to opt in if they want their online activity tracked by companies — an update that has caused a huge rift between Apple and Facebook.

Other features include being able to unlock your iPhone wearing a mask (but only if you’re also wearing an Apple Watch), new emojis (including different skin tones for the ‘couple…


Zone’s Ross Basham handpicks and shares the five best new stories on digital trends, experiences and technologies…

1. Met Office to build climate supercomputer

The Met Office is working with Microsoft to build a weather forecasting supercomputer that will provide a better understanding of climate change. It is expected to be one of the top 25 supercomputers in the world when it is up and running in the summer of 2022, and Microsoft will update it as computing improves.

The Met Office said the technology would increase their understanding of the weather — and allow people to better plan activities, prepare for bad weather and get a…


Zone senior delivery manager Bethan Broadbent reflects on her experience volunteering for Independent Age and offers tips to others wanting to give something back…

Photo by Matthias Zomer from Pexels

You are brilliant! In this article I’m not trying to be preachy, or make anyone feel inadequate because they’re not volunteering for the greater good. We all have our own commitments and challenges, and are all doing the best we can. So if anyone hasn’t already told you today, then this is your reminder…you are brilliant!

In 2019 my grandad, who had lived in the Lake District his whole life, moved into a nursing home closer…


Zone’s Ross Basham handpicks and shares the five best new stories on digital trends, experiences and technologies…

1. CMA gives go-ahead to Virgin-O2 merger

A merger between Virgin Media and O2 has been provisionally cleared by Britain’s competition watchdog, the Competitions and Markets Authority (CMA). The £31bn merger was first announced in May 2020 and would bring together O2’s 34 million mobile network customers with Virgin’s 5.3 million broadband, pay-TV and mobile users.

The CMA had launched an in-depth investigation, citing concerns that it might mean higher prices or poorer quality for the wholesale services supplied by the companies to other network operators, such as Sky, and…


Zone apprentice software developer Cheyenne Clark shares the knowledge she gained from a panel discussing Leadership for Women in Tech…

Has it happened to you too? The nagging self-doubt when you think about being a female leader? The feeling that no one will listen to you? Or the worry that you might build up tension around unconscious gender bias in the workplace?

We know those thoughts shouldn’t exist. But they do.

Women continue to be largely under-represented in decision-making in the tech world. The industry is still dominated by men in terms of numbers, and it’s proven that women face…


Zone’s Martha Green handpicks and shares the five best new stories on digital trends, experiences and technologies…

1. New regulator to curb tech giants’ dominance

There is a new tech regulator in town and it’s coming for Google, Facebook and Amazon. The Digital Markets Unit (DMU) has been set up to create new codes of conduct for the UK’s tech giants and their relationship with content providers and advertisers. Digital secretary Oliver Dowden has described it as “a major milestone for the industry on the path to creating the world’s most competitive online markets”.

Set up to be “pro-competition”, the DMU hopes to help curb the dominance of…


Zone’s senior content designer Florence Buswell shares her tips on how to win your audience over…

Have you ever spent ages working on a piece of work only to have it sort of… bomb? All your carefully curated research goes to pot and you don’t understand why your audience won’t just do what you’re suggesting? It’s clear to you, so why isn’t it clear to them?

Don’t worry, we’ve all been there, and it’s incredibly frustrating. But there is a way to change behaviours that’s based on scientific evidence, has universal applicability, allows you to test and learn to see…


Zone’s Martha Green handpicks and shares the five best new stories on digital trends, experiences and technologies…

1. TUC warns of algorithm ‘hire and fire’ culture

The Trades Union Congress (TUC) has called for new legal protections regarding theuse of AI in the workplace. In what the TUC is calling “huge gaps” in UK employment law, it says workers could be “hired and fired by algorithm” and wants to make it a legal right for workers to have any high-risk decisions reviewed by a human.

As AI becomes more sophisticated the fear is it will be entrusted with decisions such as analysing performance metrics — or deciding who should…


Zone delivery director Zara Powell loves a good retro: here she explains how to make the most of your team’s time together…

As a self-confessed agile nerd, a question I like to ask my peers is: “What is your favourite ceremony?For me, the one that always wins is the retrospective.

A retrospective is a great opportunity for teams to come together, in a safe space, to inspect and adapt. They can celebrate their successes and reflect on what could be improved, with no finger pointing or blame.

“But we have so many meetings” or “We just talk about the…

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