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Zone’s Ross Basham handpicks and shares the five best new stories on digital trends, experiences and technologies…

1. World Bank rejects El Salvador Bitcoin help

The World Bank has rejected a request from El Salvador to help it with implementing Bitcoin as legal tender. Earlier this month the Central American country announced plans to become the first nation to formally adopt the digital currency, which would be used as a parallel legal tender alongside the US dollar.

But the World Bank has cited concerns over transparency and the environmental impact of Bitcoin mining. It means El Salvador could miss its deadline of having Bitcoin accepted nationwide in the…


John Riley, the recently appointed experience strategy director at Cognizant DX and Zone, shares his changed approach to Pride…

John and his husband

I have to admit that I have a complicated relationship with Pride. While I enjoy the parades and festivals as much as the next cis male homosexual living in a big city, I have pangs of guilt when I reflect on the gulf between Soho celebrations every June (or September this year) and gay activists in Ghana being arrested simply for being who they are.

Pride is still critically important, as one of my colleagues Kristof Hamilton, reminded Zone last week…


The new CX50 is live! The prestigious list, curated by Zone in association with Cognizant Digital Experience and Marketing Week, celebrates the 50 people leading the customer experience agenda in the UK. Read on for a profile of five inductees, and download the full list at the bottom…

1. Delivering profits with social purpose

The Body Shop has been the poster brand for purpose that sells. Despite a challenging retail environment, its parent company, Natura & Co, saw net profits grow 200% in its last quarter of 2020. David Boynton guided The Body Shop’s slice of that success with a rapid shift to online and At…


As part of Zone’s Pride celebrations, our content director Laura Goss discusses how she teaches her young children about identity, equality and kindness…

Image courtesy of The Girls by Lauren Ace

For me, part of learning to be a better ally is to do a better job of teaching my kids (nearly two and nearly four) about identity, equality and kindness. I thought I’d share a couple of things that I try to do…

Books

Children learn so much through stories — they’re a great vehicle for starting to explore big ideas. The books you choose have power! …


Zone’s Martha Green handpicks and shares the five best new stories on digital trends, experiences and technologies…

1. Meat giant hacked by Russia-linked group

The world’s largest meat company, JBS, was hit by a cyber-attack last weekend. The cyber breach by the group known as REvil bought operations in the US, Canada and Australia to a halt. REvil, also known as Sodinokibi, came to light in 2019 and have become one of the most prolific and profitable cyber-criminal groups in the world.

The FBI released a statement in which it said it is working to bring the ‘threat actors to justice’, who are thought to operate in…


Zone senior content designer Turi Henderson-Palmer explains why older women bring a broad yet grounded awareness that can benefit everyone…

Creative Equals put together a strong slate of presentations for its RISE 2021 conference, giving much food for thought across the broad spectrum of experiences of race, gender, identity and ability. It was a lot to take in. I did a lot of listening, and I’m grateful I could be there.

However, even with stunning stats from Karen Boswell about how skewed the workplace (and architecture, and research, and basically everything) is against women, and the brilliantly funny interview with…


Zone’s Ross Basham handpicks and shares the five best new stories on digital trends, experiences and technologies…

1. Royal Mail’s first all-electric office in Bristol

Royal Mail has transformed Bristol East Central into its first delivery office to have an all-electric fleet of collection and delivery vehicles. It said Bristol was selected because of its plans to introduce a Clean Air Zone later this year, with motorists who drive the most polluting cars into the city centre set to be charged £9 a day.

All 23 of Bristol East’s diesel vehicles have been replaced by fully electric ones. Six charging posts have been installed on the site, with…


Zone delivery director Zara Powell hears some valuable advice on how to avoid burnout in the ‘new normal’

As part of the OneTechWorld virtual conference I joined a talk by Harriet Minter called ‘How to ace your career, working from home’. Having now worked from home for almost 18 months I thought this would be an interesting talk — partly because I feel like we have got into the groove of it now, but also because there’s the fear of burnout as we continue in this new normal.

Harriet argued that having set working hours — and therefore boundaries —…


Zone’s Ross Basham handpicks and shares the five best new stories on digital trends, experiences and technologies…

1. Google AI tool to help identify skin conditions

Google has unveiled a tool that uses AI to help spot skin, hair and nail conditions based on images uploaded by patients. The AI can recognise 288 skin conditions but is not designed to be a substitute for medical diagnosis and treatment. As well as using images, the app also requires patients to answer a series of questions.

Google says there are 10 billion searches for skin, hair and nail issues every year. The AI for this tool has been optimised to avoid…


Zone’s marketing manager, Ricky Wallace, finds that Creative Equals’ diversity and inclusion conference is just as vital and energetic in a virtual setting…

Yesterday I attended RISE, the flagship conference by Creative Equals, the award-winning global consultancy that believes inclusion is the future.

I was lucky enough to first attend back in 2019, back when we could all enjoy one another’s company face-to-face and meet like-minded people hell-bent on bringing diversity to the fore and really making a difference in the creative industry.

It was sobering to hear Creative Equals’ founder and CEO, Ali Hanan, explain that the organisation —…

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